“POSH KNIT”
After many names were suggested, and after my manufacturer and the QVC team investigated which names had not been registered already, [ many had to be eliminated because they were already registered], the decision was to call the new On Line Only silk/cashmere group…….”POSH KNIT”………………….we all felt it was very descriptive of the luxurious feel of the beautiful silk and cashmere blend sweaters. I like the name “POSH” because it’s a word we don’t use or hear too often……….it’s right out of an F.S. Fitzgerald novel…………This group of “OLO” sweaters will be avail this Oct……just in time for the chilly weather and the start of Holiday buying……………the “Whisper Knit” and the “Linea Ponte” OLO groups will be avail in September. It would have been TOO MUCH to offer them all at once and the factories need lots of time to manufacture sweaters correctly………..if there are any other updates….I will keep you posted!…………………..enjoy…………much Love………………..Louis