“FEBRUARY LINEA 2013 COLLECTION-PART TWO”
…………………The February 2013 Collection was divided into two parts. The second part had four new items…..the JEAN JACKET….the JEAN SHORT SKIRT, the PRINTED TUNIC, and the RAYON JERSEY DRESS…….Every clothing collection on QVC had its’ own version of a jean jacket. What separated mine from the others was the length, which was high hip, and the fact that it was shaped when most were boxy. I also used my “signature” gold buttons…….The printed tunic was done on my polyester span…….What no one knew was the fact that many of my prints were done in South Korea. Why South Korea? The quality of printing and the quality of the polyester jersey was much finer than what was avail in China….So why the MADE IN CHINA label?….because the printed fabric was then shipped to our Chinese factories and the garments were made there which was less expensive than producing them in South Korea, even though we paid extra for shipping the fabrics to China. Certain prints just had to be made in S. Korea as far as we were concerned. Could China have printed them…yes, but the finesse wasn’t the same…..This was an ENGINEERED BORDER PRINT….meaning every garment pattern was laid out on the print in the same position instead of randomly, so each garment was exactly the same. This took a lot of planning since sizes xxs through 3x had to be considered when cutting. There was always more waste when creating these kinds of prints even though we planned to avoid that as much as possible……..The Rayon Jersey dress was very simple, but that’s what made it TIMELESS, and though it is almost 20 years old, it still looks modern and current. The scoop neck dress had a short sleeve and an elastic waist. The skirt had flat pleats in the front instead of shirring, and the dress came with a self belt. Of course a woman could always add her own special belt………..To my surprise this dress did surprisingly well! Dresses were always high return items….that’s why I did so few of them.