“BETTY LAGO”
……………………One of my all time favorite models…………BETTY LAGO………..Betty was a Brazilian beauty born in Rio de Janeiro………Betty was one of those rare EXOTIC beauties that was in demand by everyone……These are all photos from various Anne Klein shows. Betty and I worked very close together on the TV commercials she did for Anne Klein 11…..The theme of the commercials was someone following this woman around NYC….almost stalking….in the subway…..into bodegas…in flea markets…. into bistros….in different parks….and just on the street….wherever the creators could think of. most of the photography was done with a hand held camera…. There was background music, but no dialogue until the very end when Betty turns around suddenly as if to confront the “stalker” photographer……and says with her sweet Brazilian accent………”Anne Klein Two”…….We shot many commercials, and many times I was on the shoot like a fly on the wall. I wanted to see the creative process more than anything……Betty and I had lots of time to talk……These commercials were extremely popular! I think we were all surprised by their popularity………..Eventually Betty retired from modeling and moved back to South America where she became an actress….no surprise to me….she was a natural, and had an exuberant personality! I heard through mutual friends that at the young age of 60, Betty passed away from cancer…………EVERYONE who knew Betty Loved Betty…..She left behind a husband and two children…..She will always be remembered for the light she shined on all she met , and for the beautiful person she was outside…and in!