SEPTEMBER 10 .COM”

……………………….QVC started something new with Linea. In Sept. they chose three styles that would be sold on the Linea .com site only. They wanted to see if selling Linea, without a formal on air presentation, could generate sales…..This was the start of the cut back…..Also, due to the late start on developing these pieces, Elaine and I discussed which fabrics we could easily get for delivery…After 10 years we had a very good relationship with the sweater factory, and new he would make just the one pieces for us. The other items, the blazer and skirt, we kept in the new Roma Ponte, because we could get the fabric, we loved the fabric, it it would be easier to produce and we knew the Ladies would love the fabric too……..The sweater in the ENR rayon/nylon [WK], had a ballet neckline and long rib starts on the sleeves and the new “WAIST WHITTLING” ribs on the torso. It came in Pewter and Black……The next two items were in the new Ponte knit that Elaine and I name “ROMA PONTE”. We decided that since there was already so much Ponte knit being sold that we had to develop a quality better than anything anyone else was using. Ponte knit is just a technique of knitting on knit machines, like a double knit or jersey. It is the quality of the yarn that makes all the difference. Acrylics and Cashmere can all be knitted on the same fully fashioned machines, but the value of each garment is astronomically different because of the yarn……..same with the ROMA KNIT…The yarn we selected was superb…..a very high quality and expensive yarn….When the women received the jacket and skirt they new just from the look and touch that this was something special……The Roma Ponte tailored like a dream, and the finished garments looked ten times more expensive than what they were. The jacket above was a classic three button with special mottled faux HORN buttons……..Just the buttons alone gave the jacket a more expensive look. It had body seams in the front and back with the addition of the center back seam for shape. It had set in band pocket….and strong shoulder pads. The entire jacket was top stitched and fully lined…..we offered the jacket and skirt in BLACK and HEATHER CHARCOAL GREY. I was able to promote the pieces on my website so the Ladies didn’t have to rely on  the terrible photos on QVC as their only guide……..The three pieces sold very very well. The biggest surprise was the positive reception the new “waist whittling” sweater received. I knew it would look good on missy sizes, but I was waiting to see how my plus gals liked it???!!!…………They loved it! They said it made them feel like they had a waist…..It’s all “smoke and mirrors”!

This Post Has 3 Comments

  1. Cela

    Smoke and mirrors for sure, but as you say Louis,
    the same machine can be used for two different garments, but it’s the quality of YARN that dictates the
    quality, and the quality that causes one to hold their head a little higher. You can’t fake quality.

  2. Karen in WI

    So this was when you first introduced my very favorite WK sweater! I am wearing it right now in violet, plus I also have it in cream, teal, smoke blue and black! I was so thrilled when I found an extra cream in my size on eBay recently. I had not found you yet so this must have been reordered a lot.

    I am wondering how Roma ponte differs from super ponte. I missed the Roma, but I am curious!

    1. Louis Dell'Olio

      Karen, the Roma Ponte was a poly/rayon/span blend. It had a warmer, softer hand like a wool jersey. The Super Ponte is a rayon/nylon blend and has a smoother cool hand.

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