…………………..I always wanted to do jewelry for the Linea Ladies, because I felt it completed the outfits……At first when the buyers were buying the jewelry it was only 2% of their total buy no matter how well it sold. If they bought more, as it was explained to me, then the apparel budget would have to be reduced so more jewelry could be bought. This made absolutely no sense to me!!?? If a product was over preforming couldn’t the budget be increased? That would mean to take money from another apparel vendor and they weren’t willing to do that…….How do we solve this conundrum??? Marty, the owner of TCJC the jewelry company, agreed to bring in an extra small amount of jewelry that he would be responsible for dollar wise, and QVC would just make the commission of what was sold “On Line Only”. That’s how the Linea Jewelry line started to expand into a huge business……Selling relationships like this between QVC and the vendors [now even apparel] are called “Drop Ship”. This is where the vendor takes all of the risks, hoping the business will grow, and QVC just makes the commission. They are responsible for taking the orders and sending them to the TCJC shipper for delivery…….The line started to grow…..Above, is an example of some of the early pieces for the Jan. 2013 line…..The Paddle Necklace and Earring, the curb chain hoop [inspired by Chanel], the “Chubby” hoop earring, the “Love Knot” necklaces which came in two lengths, the chain necklaces and bracelets and the watch with the link strap inspired by a Cartier watch I own………Over the years the line became more and more successful, and I got customers who didn’t know the apparel, but loved the jewelry…………I also became more bold and adventurous with what I wanted to design….I had already designed jewelry for 20 years at Anne Klein, and loved it! The Linea jewelry line over the years grew to be a sizable successful business.
“LINEA JEWELRY”
- Post author:Louis Dell'Olio
- Post published:August 27, 2021
- Post category:From Louis